Collaborative Innovation
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WHO SHOULD PARTICIPATE--AND HOW?
Should you crowdsource to the general public and/or to a select group (e.g., experts, trendsetters)? It depends on your project.
  • The general public can communicate their tastes, experiences, and needs, and they can spread the word about your product.
  • Experts and trendsetters can contribute novel ideas and images that will help you to refine and position your product.  
​If your in-house experts offer much technical know-how, you may not need to crowdsource to outside experts.  However, it can be useful--especially in cases where cultural trends or innovative ideas are far-flung and rapidly changing--to crowdsource to experts/trendsetters beyond your organization. 
After you pick who should participate, you must determine whether their contributions should be collaborative or non-collaborative.  
  • If you just need to know personal ideas and experiences, then you'll need a platform that enables individual contributions.  
  • If you want your contributors to brainstorm or to influence each other, then you'll need a platform that supports collaborative contributions.   
​Ideally, your crowdsourcing platform should enable public/expert and collaborative/non-collaborative contributions.  For some projects, it can be useful to combine them.  For example, you could ask experts or trendsetters to lead brainstorming sessions with the general public.   
Source: Crowdsourcing: Hanging Out with All the Right People.  Big Idea: Social BusinessBlog   December 09, 2012   Robert Berkman
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